Google excels at understanding your intention when typing a query in the search box. Google’s ability is so advanced it’s often hard to force it to treat your query in the literal way you’ve typed it.
Thankfully, search operators can help narrow the results to what you’re looking for. Advanced search operators help identify and evaluate organic search opportunities and competitors. And combining operators can narrow the results even more.
In this post, I’ll address foundational and advanced SEO-driven operators. I’ll also provide examples of combining them.
Note that spacing and capitalization are essential in certain operators — pay close attention to formatting in the examples below. Remember, too, that the operators apply only to organic results. Other search sections — maps, images, pay-per-click ads — may not recognize your directions.
Foundational Search Operators in Google
|OR||This query signals that you want either one word or|