Lonely Noodle Shop by J&Dragon Group

With the immediate growth of the ‘one-person’ city populace, organization products and areas that reply to the needs of one people are growing. If one particular of the key hurdles in the life of today’s youth is “social phobia”, then “loneliness” is the accompanying “symptom”. J&Dragon Team has designed a themed pop-up shop, “Lonely Noodle Shop”, which attempts to soothe the “lonely” people in the city at evening by applying a bowl of noodles for a area practical experience.

Cafe? Practical experience Shop? Exhibition Space?
Found on the 1st ground of Shanghai TX Huaihai, the Lonely Noodle Shop is only open up from 8pm to 2am each night time. As the slogan of the store reads, “Give your self a bowl of noodles to get a crack from fact.” The Lonely Noodle Shop provides a time to heal the urban “lonely”. The constrained operating hrs, a golden information, a distinctive working experience and a “blind box show” prepared by the supervisor are all element of a journey to recover “loneliness”. A exclusive operating technique has specified start to a particular area style and design. Compartments for just one individual only, bordering a phase at the heart of the house. In this article, a touching efficiency is introduced and a bowl of “At least for tonight, you won’t be alone” is served to you.

An progressive working experience
The general façade of the shop is interspersed with polished metallic scaffolding, as if the metropolis were being full of purchase, however somewhat chilly. The stainless metal scaffolding installations at the entrance, jointly with the luminous mild strips, type the only lighted interface on the avenue late at evening.

The screen on the other side of the store tells the metropolis about the emotion of “loneliness” in the evening by way of a paragraph of golden words and phrases that hit the coronary heart.
Just before entering the shop, meandering traces manual the waiting movement of people via the scaffolding, a little spatial constraint that evokes a psychological reaction and sets the phase for the next journey.

Entering the most important room, the ‘lonely’ folks with their numbered playing cards are progressively guided to the corresponding numbered rooms through linear strips of light in the aisles, a dimly lit journey that, amongst mild and shadow, immerses the physique and intellect in the anticipation of the following journey.

The changeover from the corridor to the independent feeding on area is presented in the form of a curved revolving door. When the doorway opens, the lights arrive on, illuminating a totally distinctive house from the former a single. The therapeutic green colour makes clients much more snug and comfortable, immersing them selves in the atmosphere of the area and experiencing a bowl of noodles for a even though.

The one particular-particular person booth appears to be to wrap the man or woman in it, with new music taking part in and an emotionally evocative greeting in entrance of the display screen that immerses the physique and brain, adopted by a “Blind Box Show” session that culminates in an immersive encounter by the window of the display. The central phase area is a centered area. The top rated is a round area that unites several non-public rooms. A bowl of noodles, a track and a overall performance that heals all people who arrives below.

All through the two-thirty day period procedure, the Lonely Noodle Store has turn into one of the incredibly hot topics in Shanghai, attracting numerous youthful folks as a result of social media to expertise it. With the fast changes and improvements in the professional house business, experience will continue on to be emphasised. This impressive scenario is a unusual endeavor, and the layout will present a lot more possibilities under the new business enterprise mode.

Challenge Name: Lonely Noodle Store Undertaking Location: 138 Square Meters Place: TX Huaihai, Xuhui District, Shanghai Completion Time: 2021 Style Firm: J&Dragon Group Design Director: JASON CHAN Main Designer: ELLA Inside Layout: XIAO LEI, A BAO Images: CreatAR