Q+A with Meritage Homes on Developing Curated Design Collections for Customers

Courtesy Meritage Homes

As many home builders know, design fatigue and choice paralysis are real phenomena that some buyers experience during the new-home design process. When overwhelmed with a copious amount of product options, buyers often become stressed, delay decision-making, and overall could be displeased with the process and their new home.

To take the stress out of selecting interior design finishes for new-home customers, Meritage Homes launched its Design Collections, or a designer-curated lineup of interior packages that includes coordinated flooring, cabinets, countertops, and more.

BUILDER spoke with Tracy Tannenbaum, chief marketing officer at Meritage Homes, to hear more about the research behind choice paralysis, how the company developed its curated collections, and what’s included in the streamlined packages.

BUILDER: Why do customers desire a simple and transparent design process?

Tannenbaum: From a research study we conducted through Wakefield of buyers across a variety of new-home builders coast to

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